At first editors were furious with the pictures Avedon produced, claiming they couldn’t or wouldn’t use them, but then everyone started to trust Avedon’s eye. Avedon became a much-needed breath of fresh air for the photography industry. (this got cut off from last week)
As his name became huge through his fashion work, Avedon’s portraits began to grow as well. Avedon’s portrait studio was on the upper east side of Manhattan and he worked there for over 40 years. He had a way of knowing what his subject was hiding, and by working with him or her Avedon learned how to coax these imperfections out into the open. It’s almost as if the sitter knows he’s being photographed and “what he does with this knowledge is as much a part of the photograph as what he’s wearing or how he looks.” (Avedon West) Avedon’s acute ability to connect to his subjects made his portraits one of a kind. Adding to Avedon’s portraits was his unique set-up. He avoided cluttered areas or breath taking landscapes and stuck to a plain white background. The background helped “the person to come forward out of the white, to be vivid and stand alone.” (Richard Foundation) Along with the white background Avedon avoided shadows so all of his sitters were heavily lit from all sides. The use of the white background and heavy lighting made up Avedon’s unique portrait style.
Once Avedon had made a name for himself he published his first book called Observations. The book was published in 1959. All the pictures in the book were by Avedon, but there was also text that was written by Truman Capote. Alexey Brodovitch helped with the overall design with the book. The book was put together to show the many different faces of fame and fortune. In the book there are photographs of people such as Pablo Picasso, Judy Garland, and Katherine Hepburn. Observations was also named one of Andrew’s Roth’s pick of 101 Best Photography Books of the 20th Century.
From 1979 to 1984 Avedon shot one of his most well known pieces called In the American West. After shooting for six years he compiled the photographs into a book with an opening essay by Laura Wilson. Wilson had been traveling with Avedon for the six years that he traveled out west and helping him along the way. Wilson describes Avedon as being “5’7”, alert, buoyant, inquisitive, and full of visual intelligence.” (Avedon West) While working beside Avedon she noticed his nervous energy and how it appeared to make him younger. Avedon shot over 700 people who lived in the American West. He kept true to his style and photographed his subjects in front of white backgrounds with heavy lighting. Through these photographs he wanted to show how the harsh climate and geography reflected through these people without ever putting it into the photographs.
One of Avedon’s most controversial collections is of his dying father. The pictures show his father’s slow death from cancer over the last years of his life. Many people thought that the photos were invasive. The real truth was the fear of seeing death so close. Avedon didn’t photograph his father in hopes to broadcast his suffering, but instead he used it as a means of closure. He was unsure if he could handle the situation unless it was being shown to him from the viewfinder of his camera. Avedon also argued that these were “not the death scenes of Jacob Israel Avedon but rather of everyman.” In this sense Avedon tried to take the death of his father and connect it to every man on his deathbed.
In 2004 Avedon headed to San Antonio, Texas to shoot a piece he called “On Democracy” for the New Yorker. While shooting he had a stroke. Although he was rushed to the hospital, Avedon later died on October 1, 2004. He left behind a legacy of fame and an unforgettable style. While Avedon grew as a photographer his style consistently grew, but he never lost meaning of it. In the photography industry there are so many people commenting and criticizing. It’s amazing that Avedon was able to keep all the information he was given and make it work for him and not against him. Avedon’s photos can still be seen in books or at museums today. Although Avedon is no longer living, photography lives on through people who try to mimic his one-of-a-kind style.
Shortly after Avedon died, the Richard Avedon Foundation came to life. Avedon had formed the Foundation prior to his death in 2004. The Foundation is privately operated and works to protect Avedon’s legacy. In order to do this, the staff at the foundation works to encourage the study of Avedon’s photographs. They also plan different museum shows and do outreach in local communities. One of the exhibitions that are being put on by the Foundation right now is “Portraits of Power.” The exhibit was put together by Paul Roth and can be viewed at the Corcoran Gallery of Art in Washington, DC until January 2009. Also through the Foundation different educational institutes can receive videos of Avedon’s lectures and interviews to use as a visual aid in classrooms. The Foundation works hard to keep Avedon living far beyond his years.
Through Avedon’s career he gained many different awards and honors. Avedon’s first award was when he was only 27 years old. He won the Art Director’s Club highest achievement award. Later in 1958 he was named one of Popular Photography Magazine’s Ten Greatest Photographers. As his career grew even larger Avedon won the National Magazine Award for Visual Excellence for his photography collection The Family. In 1985 the American Society of Magazine Photographers named him photographer of the year. From there Avedon continued to be littered with accomplishments. In 2003 Avedon won one of the greatest awards as a photographer: The National Arts Award Lifetime Achievement. Avedon is one of the most recognized photographers of all time.
Richard Avedon came into a fashion industry where models were treated like mannequins and he gave them movement and emotions. He started taking portraits on white backgrounds when the world identified portraits for their props and scenery. It’s not everyday that a new photographer walks into a magazine and doesn’t let the editors change his style, but that’s what Avedon did. By looking at ads for stores like Target or Macys it’s easy to see the movement of the models and the excited demeanor they display. Photographers all over shoot their subjects in front of white backgrounds, where they depend solely on their connection with the sitter to make the photograph shine. Avedon may no longer be living, but his style is still alive and growing within every photographer who ever knew him or knows of him. Avedon once said, “If a day goes by without my doing something related to photography, it’s as though I’ve neglected something essential to my existence, as though I had forgotten to wake up.” (Richard Quotes) Photography is not just a hobby or a job; photography is a way of life. Richard Avedon worked to show this through his photographs, and still captivates audiences because of it.